S’NEXT is a company that sells high-end audio earphones and headphones under its own brand final as well as conducting component technology development, product planning, design, planning, manufacturing and sales of other companies’ brands.
The company was established in 2007. It began as a subsidiary of the major American connector manufacturer Molex; in 2014, it went independent through an MBO by the current management team. Now is what you would call its second formation.
Since beginning sales of our own final brand earphones in 2009, our way of thinking regarding good sound quality and designs that differ to those of other major electronics manufacturers has garnered attention, and we have built our own unique place both in Japan and abroad.
In Europe in particular, our products are not only sold at high-end audio shops, but also at high-quality department stores and famous lifestyle shops such as Paris’ Colette, and our sales increase steadily every year.
Products such as earphones and headphones belong to a category known as current electrical appliances whose value is the greatest when they are brand new.
We, however, would like to create earphones and headphones that people have an affinity for and continue to use in much the same way they have with a mechanical wristwatch, the kind that will be valued as an antique in the future.
To that end, it is necessary to embody the design of the product and the way in which it is considered, including the repair system, as a concrete organization or structure.
We aspire to being an organization where people can work feeling that every aspect, including the creation of the company structure, is interesting
Our brand concept is simple and has not changed since the company’s inception.
“the comprehensive pursuit of things that are fundamentally right”.
In our pursuit of this, we have actively adopted cutting edge technology such as 3D printers. We believe that such a pursuit is what creates a brand.
The designer’s ideas are important in the development of a product, but in actual fact, it is difficult to bring these ideas to fruition without creating jigs and machines to produce “products that do not yet exist”.
We established our own factory because we believed that in order to be able to accomplish things that usually aren’t possible, an environment where feedback from both the design development department and the production department and a facility and the tools for the process of trial and error were necessary.
We established our own factory so as to be able to do things we normally wouldn’t be able to do. We believed that an environment where feedback from both the design development department and the production department and a facility and the tools for the process of trial and error were necessary.
At our factory, we develop and manufacture the drivers used in final products, as well as assembling high-end earphones and headphones.
Our production staff do not just perform the tasks they are instructed to carry out; they actively make suggestions for improvements so we can create even better products, and carry out their duties with the pride of the true craftsperson.
As well as trialing our entire product range, visitors can also see prototypes we are developing at the final showroom. We also conduct sales here.
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